WestJet Announces New Ultra Low-Cost Airline; Swoop Launching in 2018

Swoop will provide Canadians with a no-frills, lower-fare travel option backed by WestJet.

WestJet has announced the name of its new ultra low-cost airline. Swoop.....will start selling flights in early 2018. WestJet Executive Vice-President, Bob Cummings says Swoop denotes exactly what they plan to do, swoop into the Canadian market with a business model that'll provide lower fares and greater opportunity for more Canadians to travel. Swoop with be headquartered out of Calgary and will fly a fleet of 737's. The list of markets the new airline will serve has yet to be finalized. - Pat Siedlecki

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